I am researching the benefits of running a large radio campaign and I am wondering if anyone here has prior radio advertising experience? My goal is not at all branding, but rather direct sales. I would be directing the radio listeners to my website.
So I am wondering how the ROI of radio ads compares to web ads?
Does anyone have knowledge of how to purchase and setup a large radio campaign? I went through many resources and checked Advertising Campaign Examples but,I haven't found a clear source for rates and to purchase ads. Any advice?
I didn't find the right solution from the internet.
References: https://www.techrepublic.com/forums/dis ... -campaign/
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